Date: May 2013
In early 2013 Selfridges began planning a permanent toy department in their flagship Oxford Street store and they wanted "Makies" to be a part of it. MakieLab invited me to come up with some packaging designs for what would be their first venture from online into a physical retail space. The premium product itself is 4 toys based on characters from their forthcoming iPAD game that each come with their own outfit, eye lashes and make up. Taking their existing branding I wanted to keep the design as monochrome as possible - the only exception being the game concept art used on the inside of the box. The packaging itself went through many variations from beginning as a dolls house, to a tube trophy and then back to a more condensed version of the former. There is a huge steam punk influence throughout all of the artwork which crossed over quite nicely into a victorian-esque design which helped us get the brand message across that this product is "Made in London".