This project was based around the idea of 'The Cult Of Less', I decided to focus on food waste and how to cut down the amount of food wasted in the UK. I came up with the idea of a company called 'Makes Sense'.
'Make Sense' would encourage the public to use there senses to work out wether food is out of date rather then best before labels. It would also help people with recipes for leftover foods, planning meals and seasonal produce.
I decided to make a website for people to use at home and an app for people on the go so that 'Make Sense' is always at hand to help you not throw away food.