- Make Your Own Luck
Help with exams
- A cut-out and make four-leaf clover along with the real way to make your own luck - six study tips and six exam tips sent out to GCSE students just prior to their exams. A press ad featuring a die with six on every side reinforces the message and the Academy 6 brand. This was part of a campaign that resulted in the successful, viable launch of a new sixth form college, from a standing start, in just six months!