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Bēhance

Make Mine A Builders

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  • Make Mine A Builders
  • A purely copy-based campaign in response to a brief set by Elmwood. ‘Make Mine a Builders’ is a relatively new brand of tea requiring a campaign to place the product at the heart of British life. The tone of voice needed to be strong and no-nonsense, which I achieved by tweaking famous quotes or bold statements relating them back to builders tea.