One of my major project proposals was based on the concept of 'nonsense' applied to branding.
What would happen if the construction of the brand was based on a nonsense premise. According to this, I designed a book to showcase my proposal.
The decisions were not rationally planned, the book has no structure and each page has its own style. I can say that it was a really strange experience since we as designers are programmed to follow rules, grids and concepts.
The bookbinding process was similar, I would decide according to the feeling of the moment and nothing else.