Major: Bookings & Events [Branding]
"Major" is a booking and event planning company established in Athens-Greece. Major is a a brand new DJ booking service originally started in 2012.
Major is proud to play an important part in the interaction between the electronic music scenes in Greece. Whether you are a nightlife promoter, corporate entertainment booking agent, general event coordinator, or someone interested in booking entertainment for your first event, Major is here to assist you by organizing successful large and small events for individuals, the public or companies worldwide. From private or corporate events to festivals - Major is providing a professional dj booking service for your needs.
The corporate image had to be innovative and avant-garde opposed to the existing classic standards of the marketplace. We proposed a fresh and irreverent design without losing the essence of the structure, the function of the shape and the minimalism which we automatically relate to the field of the electronice music scene and the house music industry. The branding process began with the logo design formed by a clean and structured custom typography. We developed a minimal and clean corporate identity which gave a dynamic tone to the brand in order to reflect the modern aesthetics.
Our key focus was to create an amazing highly recognizable logo and brand identity for Major. The corporate identity was carefully crafted knowing what it takes to bring the best solutions for a modern brand. By working together with Major we got some basic guidelines about how to communicate properly, taking into account that we needed to design an identity that would differentiate it from the competitive progressive house music industries and international djs.