Magazine ads for professional haircare products.
Tec Italy, an italian-mexican company, sales in over 40 countries worldwide and now they're heading to our market. The goal was to create a different approach in bulgarian magazine advertising, particularly in this field (hair and beauty magazines). Tec Italy advertisements are adapted exclusively to a very different market (they are well-known in South America, Brasil, Costa Rica etc.) and we had to slightly change their vision to our not-so-heavily-colorful way of thinking.
For this particular campaign I focused on the exotic uniqueness of this model and the attractive package design of their products.