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Bēhance

Magazine, Outdoor and Catalogue for Tec Italy Hair Care

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  • Magazine ads for professional haircare products.
     
    Tec Italy, an italian-mexican company, sales in over 40 countries worldwide and now they're heading to our market. The goal was to create a different approach in bulgarian magazine advertising, particularly in this field (hair and beauty magazines). Tec Italy advertisements are adapted exclusively to a very different market (they are well-known in South America, Brasil, Costa Rica etc.) and we had to slightly change their vision to our not-so-heavily-colorful way of thinking.
    For this particular campaign I focused on the exotic uniqueness of this model and the attractive package design of their products.
  • Below: Magazine advertisements.

  • final version
  • final version, chosen by client
  •  
    Below: Some beauty saloons were "branded", here are selected previews of some of the released window displays (done with perforated foil).
  • Below: Projects for shelve stands (done with pvc foil).
  • Below: Selected catalogue pages
  • Thank you!