Magazine Redesign The Corporate Real Estate Executive magazine • NewsMax magazine
During the Mid to late 1990's David Willson redesigned Corporate Real Estate Executive magazine, the monthly association publication of the International Association of Corporate Real Estate Executives (NACORE). The newly redesigned publication helped solidify NACORE as the premiere association in the industry and won many publishing, print and industry awards.
The Executive was produced on a tight budget, but had the quality of a national rack distributed business publication.
David would typically produce a high-concept cover design for the predetermined issue theme each month. These often employed digitally manipulated images, custom typefaces produced in vector art, three dimensional effects and image generated textural effects to pull the entire concept together.
David made extensive use of digital photo montage techniques to create lush imagery for feature articles.
David developed a nine-column grid which allowed for precise and orderly content placement, helped to create white space and provided for pull quotes in a scholars margin format. This blend of business journal and feature magazine ethics served to pull the reader's interest to key points so that the dense and detail-rich reading material was more accessible.
Text rich regular columns were introduced with image enhanced page headers for a little extra visuality.
NewsMax.com magazine (Later NewsMax magazine) Redesign from a two color subscription newsletter to a four color rack distributed national news magazine.
Conservative news Website, NewsMax.com wanted to increase circulation and ad revenues on its newsletter with a large subscriber base. David Willson was contracted to convert the publication to a full color, national rack distributed news monthly.
David redesigned NewsMax.com magazine, produced the first six months of issues under contract and helped the company find a permanent art director, as well as establish printing connections and publishing station technology. Afterward David continued to work as a freelance photo editor, advertising and marketing designer and produced book covers and other special projects for NewsMax media.
Design elements included a top-quarter masthead that claimed rack presence and allowed for a quick scan of at least two feature stories, a cover story lead which jumped back to the actual feature (a nod to the legacy newsletter readers) as well as the nine-column grid once again employed on the interior pages to differentiate between featured items (two columns with a margin) and news items (three columns).
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