A form-and communication projekt

The direction:
From low budget to an "in-between" product. That is, not discount, nor an expensive, exclusive product, but everyday product that anyone can afford.

A product where you know what you gonna get to af affordable price - nothing else.

It has to be a product that is easily recognizable in the cold counter.

I wanted a happy angle to the design

Not only attract the adult consumer, but also the children.