The task was to create a brand and packaging for TualangHoney, 1 of the rarest, most nutritional and hardest to harvest honey in theworld. The product name “Madhukara” is from a Sanskrit word, where Madhu meanshoney or sweet. It suggests mystery and an exotic feel. To further expand theidea of premium, I chose a glass bottle of a rounded base and narrow opening,in the look of a potion bottle, like a magic syrup. The play of wood, etching,die cut gives the sense of delicacy and rawness to it.

By using a considerably smaller bottle which looks like amagic potion one, safely nested in a bigger box, it feels more delicate,  precious and somewhat magical to ownone. Diecuts and wood etching on the wood pieces and red part add on to thedelicacy.