Made in the Now (MITN), an online t-shirt design studio and retail
store, was launched in mid-2011 as a peaceful protest against some
unfortunate hallmarks of the fashion industry – derivative design, mass
consumption and irresponsible production.
Driven by trends of a different kind, MITN designs are produced every
24 hours and are inspired by a top of mind news story of the day. Each
t-shirt features a highly collectible, covetable design and is available
to purchase for 24 hours only.
I was fortunate to recieve the news of legend Adam Yauch who paseed at age 47 of a long battle with cancer.
Being a fan it was an honour to design this T and hope I have done well in respecting one of the master of the beats. The t-shirt was designed in just over 2 hours.