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Bēhance

  • Concept:
     
    Madame Lace is a fictional brand that has established themselves as one of the few importers of delicately hand woven laces and lusciously rich vintage textiles. 
     
    The corporate identity therefore represents class and Femininity. Through combining different textures of lace, and a soft palette of maroon and mint this image is portrayed.
     
    The logo: 
     
    Overly sized bottom word, in comparison to the top, to symbolize the famine figure. The primary font used in                   the logo is Arual Light combined with the Secondary font Helvetica Light.
     
    Through  this dynamic combination, a  strong identity is born. A company that  caters to the unique qualities of each madame, delivered through luxurious lace.
     
    The colour scheme consist of  4 colours:
     
    Each colour represents a different personality type. The palette consist of warm, rich vibrant colours that represent wealth and quality. 
  • Gift wrapping
  • Madame Lace Manual:
     
    This manual is a summary of all the components of the corporate identity.
     
    The manual explains the colour scheme, logo, typeface and all the separate elements of the corporate identity.