Studio Disjointed was proud to be asked to re-brand a barbers shop that has existed in the same family since 1851.
Mad Nev's barbers started out in an old terrace house and takes it's name from the second owner of the business Neville.
Neville was known by many to be a local ecentric and frankly didn't give a damn about much other than getting the hair cut right. Neville taught his son Pete to use a cut throat razor at the age of 8. Pete trained through his father and when on return from the army went on to run the business and does to this day.
Aparently a story can be told from each day of working there, from a gentleman who would fall asleep in front of the coal fire and burn his boots, to Neville being condemned by the Health and Safety inspection for having an outside toilet with no roof up to as late as 1994, for use both by staff and customers.
Prices have just gone up to £5.50 a cut and with a specialtiy of Rock and Roll hair cuts.
When I asked Pete what he would like the branding to represent, his answer was "I want something that shows people I'm mad".
I chose to design a font that both repreented the history of Rock and Roll haircuts that Mad Nev specialises in and also the theme of a 'mad barber'. I worked on several ideas that encompassed a cut throat razor before I settled on a design which encompassed both a blood splatter and also the traditional shaving foam.