Macellarius
- Macellarius
A restaurant design and experience - Macellarius was a final project for a consumer experience course I took this semester. The goal was to create a full restaurant experience with theme, menu, layout etc. Our restaurant Macellarius. meaning slaughterhouse in Latin, was to be an upscale steak house in the heart of New York's meat packing district. Our twist, however, is that all cuts of meat would be butchered by hand in house. The center piece of the restaurant is a well lit butcher station where guests can see the meat being processed in the old fashioned style. It is to give the guests an uneasy yet uncompromising experience. Marcellarius would feature seasonal menus with a limited, but very high quality, array of meals. The interior is to be bleak and give a run down and authentic experience. Our waiters would be dressed as butchers as well to help push the experience.Grab a fork and dig in!
- Below are the many different blood splatter patterns and fonts that were tested before finally deciding on the bottom one.
- Below is an advertisement to start a buzz about our new restaurant
- In keeping with the blood splatter theme this is the wine side of our wine and dessert menu. Below is the dessert side.
- Below is the inspiration for what waiters would wear. Focusing on more of an old time feel to it.
- Me in my dope waiter's outfit! And yes, I did wear this to our final presentation and across campus...
- Exterior and interior inspirations
- Below is a layout of the restaurant where you can see the entry meat shop and waiting room that isolates the experience of the dinning area. Also the kitchen is closed off to prevent smells until the food is at your table and there is the large glass butcher area for viewing by guests.
- Below are the spring and winter menus. They are supposed to look hand written and on butcher paper bound to a leather back by butcher's twine. The menus are limited in description because any questions will be answered by our wait staff.
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