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  • Maarud
    For the serious chips fan

  • As Norway’s largest snack company Maarud has a long and successful history. To help Maarud in their aim to bring out the brand’s more playful side, SDG has worked closely with them on a range of products including:
    The redesign of the classic potato chips bag Potetgull with specially-designed bowls,  Maarud Kids and the Guttelus og Jentelus concept (”boy-germs” and “girl-germs”) with creatively named and shaped chips characters for playful chip eating, plus creation of the name Proviant for a new line of thicker chips with packaging design inspired by the original potato bag.