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Bēhance

  • MZS
    We have been appointed by top five Russian law firm Monastyrsky, Zyuba, Stepanov & Partners (MZS) to develop their new corporate identity. Our brief also includes the redesign of the firm's website and various
    marketing materials. 
  • Brief
    The firm wanted to position themselves as an international law firm, rather than one that operates solely in Russia. With that comes the need for a professional and authoritative style, highlighting the expertise of partners and staff across all sectors.

    Solution
    Reatining the firm colour palette of white, grey and blue along with the bold Ekibastuz typeface ensures the brand message is clear and confident. Striking photography was also employed using nature as a visual metaphor, as the building blocks of everything around us. This also balances the quite masculine colous and typefaces.

    Results
    We have created a a clean identity that allows the text to stand out and speak for itself. Both the website and brochure reflect the core brand value: high quality service built on the foundation of the experienced people who work there. We have also since been appointed to design business cards and various other print literature for the firm.