The goal of this project for me was to make a whole visual identity from beginning to end, and play around the little to reflect the excellency and remarkable crownship of the brand.
The Name/Brand
The brand name reflects a Luxury, exclusive, high quality product. It’s meant to target the smokers. With a classic and elegant feel of bar & Nightclub. Typographically as a word itself Myyst is very compact and simple, and by being so simple yet effective it also demonstrates the core of the whole visual identity. The challenge was to maintain Luxury and classic identity while leaving the Mystical form.
The Logo
I selected initial M + a Crown abstract element + a shield structure to represent the Royal and classic form. And Bringing those elements together gives us a particular symbolic emblem with unique characteristics, which transmits the whole idea of an excellent and remarkable crownship.
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