"MVA" stands for "Manuel Ventura Architects", which is an architecture atelier based in Oporto, Portugal.
In order to redesign the atelier identity, we took into account that we needed an identity that would differentiate it from the competition, while still identifying it inside its market. Thus, we proposed the design of a new brand, that could be young, fresh and irreverent, without losing the essence of the structure, the beauty of the shape, and the minimalism which we automatically relate to the field of Architecture. In order to create this, we started to play around the initials of the atelier, shaping them into basic elements in the form of a "v".
The final logotype is the combination of this symbol with the name of the brand, but there will be specific situations where the use of the symbol alone, can be justified. It is a very simple and straightforward approach, and uses logical thinking as a form of creativity.
We also created a new iconography from the combination of the basic elements of the official logotype, to be used as the decoration of the stationery and space, reinforcing the identity of the atelier.