Photography Black Butter Records approached me about doing a photo shoot for their soon to be blowing up, super producers/artist/band/dj's; 'Rudimental' on the eve of their new single release 'Feel the Love' ft John Newman. The single was voted Hottest Record in the World on Zane Lowe's Radio 1 show and is set to be a Summer anthem.
The wanted an image that captured their London influences, a roots feeling with intrigue, power and possibility. So we went back to their mums house and shot on the same steps they grew up on as kids.
Good luck to the boys and thanks for being a pleasure to work with. Special thanks go to EA Burns who did a fantastic job with the styling of the concept.
Shot on location in Hackney, London. March 2012.
Photography and Viral by Drew Cox
Styling & Costume by EA Burns