During the discussion sessions and through my knowing of Musab, where he is an architect graduated from King Fahd University of Petroleum and Minerals with second honors, he has empowered engineering ability and is characterized by a sense of a talented artist.
What distinguishes architecture from the civil engineer is the aesthetic side of which is owned by architect without civil engineers, in the sense that what makes me chose architect rather than the civil engineers that the architects are technical strength in the construction of buildings besides to high artistic flair.
Reached as a result of specific about what Musab wants and how he wants to visual identity to show and what a feel that he wants it to deliver to the recipient through the identity and logo specifically, which follows: he wants identity to be luxury, steady, focused and to be modern and dynamic at the same time. Given what he wants Musab, firstly I looked at the request contradictory and can't be combined were required at one time. Then reached the following conclusion, that if I made from the keyword (MUSAB) as a sign of strength, stability, luxury, elegance and adding the word (ART) in a way that embodies the meaning of art, friendly, attractive, hand-painted , modren and dynamic. The result that I have shortened all Musab requested in the two forms coordinated perfectly.
This is the basic philosophy logo which was built through elements of a complete identity, starting and ending with the slogan media applications.