MUMBAI is luxurious full-service hotel and casino located on the Las Vegas Strip in Paradise, Nevada. Offering an unrivaled fusion of warm Indian hospitality, world-class service and modern luxury this property reinterprets traditions in a refreshing new way to create lifelong memories. Hotel guests are discerning high income travelers 50-65 who seek authentic experiences and visual style inspired by the cultural arts, history and architecture. I developed an original typeface and hand drawn elegant M to compliment the iconic personality of the brand. Custom patterns were applied across collateral to reflect the hotel’s heritage and opulence. The color palette included maroon, a traditional Indian color and antique gold to symbolize richness and history. An identity manual was developed to maintain brand consistency and usage standards.