A Travel Commercial for Texas
Role: managed team and art directed
This was a group project in an Art Direction course. I played the roles of Art Director and Creative Director. I organized the work schedule and set deadlines with definite goals. The team was faced with the challenge of creating a travel video for Texas. We wanted to convey the largeness of Texas and the diversity of things to do in such a geographically and culturally diverse state. I had the idea to show a couple packing a seemingly bottomless suitcase with all sorts of crazy things in preparation for going to Texas. Of all our options, this would best allow everyone in the group to participate equally and would be easy to edit while still providing a captivating visual. I lead the group in all aspects of this project, including prop acquisition and preparation, acting direction, video editing and sound editing. Each member contributed in the area they were best suited for, and in the end, it was a great team effort with a product that successfully conveyed the intended message.