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Bēhance

  • MTV
    MTV
  • This campaign is comprised of two television spots for MTV Spain, on behalf of World AIDS day. The purpose was to denounce the lack of life-saving resources andanti-retroviral medications made available to third world countries.  We decided to use animals as a metaphor to accomplish this.
  • VO: Anti-retroviral drugs allow patients infected with HIV to live a normal life for years.
    The majority of world nations lack the resources to pay for them. 16 euros a day for them is unreachable.

    December 1st. World AIDS day.
  • Screen Captures
  • VO: Anti-retroviral drugs allow patients infected with HIV to live a normal life for years.
    The majority of world nations lack the resources to pay for them. For them, deathis eminent.

    December 1st. World AIDS day.
  • Screen Captures