pro social advertisement was conceived as part of the global MTV Switch
Campaign in order to raise awareness of the environmental damage we are
producing every day. In the name of a “healthy” economy and wealth of
western civilisations the exploitation of our earth has become business
the pollution of our globe with a human being’s reaction gives the
sickening world a face and therefore becomes more tangible to audiences.
The capitalisation on our environment shows like the cracks on the skin
of the young girl.
The spot was awarded 2 Awards in the local and global Promax BDA competition.