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MTV On Air Branding

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  • MTV On Air Branding 
    Identity, Design System, Film/Video 
  • Tune in
  • Show Promos
  • Menu
  • Message Center
  • To systematize MTV's existing on-air branding, we designed a highly rigorous and gridded extension to their identity to clarify their diverse programming. From the Video Music Awards to the Real World, our new on-air system incorporates clean, bold typography and white dialogue boxes applied to menus, promos, interiors and message center. The system's close attention to typography and photography gives a rational, visual methodology to the many variations of MTV's on-air brand.