MTV Australia were in need of new opening titles to broadcast on MTV Hits; a channel playing music videos 24 hours a day with a focus on audience interaction, allowing the viewer to interact with the channel via web and mobile.
In alignment with their existing branding branding, our chief guidline was the use of the colour pink, which we used to create a feeling of vibrancy and coherent direction throughout the video.
Besides that, we were granted complete conceptual freedom, allowing us to draw on solutions we’d had banked for some time but were yet to find homes for.
Ideas both old and new were finally given life - we developed those most closely linked with sound and youth, paying close attention to keeping the video feeling upbeat and playful.
DIRECTOR: Julien Vallée
CONCEPT: Julien Vallée, Jean-Constant Guigue & Eve Duhamel
D.O.P.: Simon Duhamel
SOUND (Official video): Uncanny Valley
SOUND (Making-of video) : Loic Ouaret
COLORATION: Guillaume Marin