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Bēhance

  • Identity, show package and cross-media communication
    for the annual MTV event.

  • Due to the need for global appeal, ‘Planet EMA’ was the
    chosen direction to lead all areas of the show’s creative.
    Through the process, we defined this more accurately as
    a futuristic ‘arena’. Inspired by the logo design and a mix
    of retro futuristic visions, all elements were connected by
    a core concept of ‘pin-ball’ spheres doing battle within
    this arena.
  • Directors: DVEIN
    Art Director: Carlos Carrasco
    Creative Director: Roberto Bagatti
    Associate Creative Director: Anna Caregnato
    Executive Producers: Carolina Lopez, Rafa Montilla
    Post Production: DVEIN, Physalia Studio
    Music & Sound Design: Flowaudio
    Production Company: 8 de Agosto
    Agency: MTV World Design Studio
    Client: MTV Networks International