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  • MTV EMA 2010 - Show Identity
  • The MTV European Music Awards 2010 Show Identity, which was directed by Dvein and where we took part in the animation and post-production, is a piece inspired on sports and games and revisited under the light of pop culture, with a clear reference to pinball as a symbol of rebellion and non-conformity. Throughout the whole production the unorthodox, original MTV spirit was very present and we worked together towards achieving the common goal of conceptualizing in images such a music event, and that goal was impact!


    Client: MTV World Design Studio
    Concept: MTV World Design Studio Milano & Dvein

    Production Company: 8 de Agosto (

    Direction and Art Direction: Dvein (
    Character Rigging: Hugo García (
    Animation: Hugo García, Bernardo González, Physalia Studio ( & Dvein
    Post-production: Physalia Studio, Dvein, Bernardo González, Alba Ribera & María Anton
    Illustration & Graphics: Superexpresso
    Music and Sound Design: Alejandro Candela at Flowaudio (
    Executive producer: Carolina López
    Producers: Ico Romero & Sergi Roda