The MTV European Music Awards 2010 Show Identity, which was directed by Dvein and where we took part in the animation and post-production, is a piece inspired on sports and games and revisited under the light of pop culture, with a clear reference to pinball as a symbol of rebellion and non-conformity. Throughout the whole production the unorthodox, original MTV spirit was very present and we worked together towards achieving the common goal of conceptualizing in images such a music event, and that goal was impact!
CREDITS
Client: MTV World Design StudioConcept: MTV World Design Studio Milano & DveinProduction Company: 8 de Agosto (8deagosto.tv)Direction and Art Direction: Dvein (dvein.com)Character Rigging: Hugo García (hugo-garcia.com)Animation: Hugo García, Bernardo González, Physalia Studio (physaliastudio.com) & DveinPost-production: Physalia Studio, Dvein, Bernardo González, Alba Ribera & María AntonIllustration & Graphics: SuperexpressoMusic and Sound Design: Alejandro Candela at Flowaudio (flow-audio.com)Executive producer: Carolina LópezProducers: Ico Romero & Sergi Roda
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