This series of mobile-friendly infographics were designed to help Bloomberg Philanthropies promote their approach to tobacco control online and on-the-ground at the 15th World Conference on Tobacco or Health in March 2012.
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The infographic was formatted to be scrolled through in-browser and on mobile devices, and looked great when displayed on tablets in both portrait and landscape.
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A series of stand-alone supplemental graphics were designed as sharable assets — they condensed the overall message to fit on an iPhone screen, facebook wall or tumblr dashboard.
My role: Creative Lead / Graphic Designer
Client: Bloomberg Philanthropies
Agency: The Barbarian Group