MOTOROLA
Challenge:
It was the opening night of the biggest coliseum in Puerto Rico and only a few brands were able to be official sponsors of the new venue. For the opening night those sponsors were allowed to place some standardized signage in the venue. The authorized media placement seemed insufficient to deliver the promise of the message: "Intelligence everywhere"
Solution:
So we prepared some guerrilla ammunition for the big night. With ephemeral video projections, elaborated with "intelligent" optical graphics, Motorola appeared "everywhere" on the main routes to and from the venue, before and after the show, for brand awareness in an unexpected and unconventional way.
It was the opening night of the biggest coliseum in Puerto Rico and only a few brands were able to be official sponsors of the new venue. For the opening night those sponsors were allowed to place some standardized signage in the venue. The authorized media placement seemed insufficient to deliver the promise of the message: "Intelligence everywhere"
Solution:
So we prepared some guerrilla ammunition for the big night. With ephemeral video projections, elaborated with "intelligent" optical graphics, Motorola appeared "everywhere" on the main routes to and from the venue, before and after the show, for brand awareness in an unexpected and unconventional way.
