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Bēhance

MONA VIVI - Fashion Company Branding

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  • This is branding for a high-end fashion company, Mona Vivi. This is a fictional company that creates clean and chic clothing with high quality materials. I wanted the branding to be very minimalst in design with a pop of colour. I chose a dark gray to emphasize the white and yellow used. The 'V' in the Mona Vivi acts as an arrow, in most cases, to point towards a yellow bar and lend to the idea of something behind.