Shuffle ← Back

MOMS 2B Program

Graphic Design

MOMS 2B Program
Design 462 - Intermediate Design III
Dr. Pat Gabbe developed The Better Birth Outcome Project with a grant from the International Poverty Solutions Collaborative Seed Funding in 2010-2011. With this funding she launched the MOMS 2B Program in Weinland Park. The original objectives of the Better Birth Outcome Project were to develop and pilot a collaborative model group of prenatal care education with a focus of meal preparation, healthy eating, and nutrition for low income pregnant women.

Our studio was given the challenge of designing a health home that would become the new base for the growing MOMS 2B program.

The first step was to research the existing fields of: hospitality design, medical care design, and furniture design. I gathered information on the current conditions of “good” healthcare centers and focused on the following ares: the reception/waiting room, impatient rooms, and the nurse work station. Afterwards, I annotated the pros and cons of each space I found.

From the initial research, I was able to compile a list of what the MOMS 2B health home needed:

• Areas for storage at headwall and near the footwall for easy accessibility during procedures
• Work surfaces for staff, such as those that fold down from the wall
• Incorporate seating within the showers in patient rooms to increase safety
• Task lighting for patient family member activities within the room as well as natural light
• Flooring materials that are both residential in feel and durable, such as newer types of linoleum, vinyl, or impregnated wood finishes
After obtaining adequate knowledge about the current market for hospitality/medical designs, our studio focused on gathering information about the surrounding location of the proposed site for the MOMS 2B health home.

Primary research was necessary to get a better notion of how things were within the Weinland Park area. We looked up crime rates, safety hazards, educational statistics, economical statistics, and even found prior surveys that collected information on how residents felt about the area in general.

By the time of our midterm, our studio had compiled a great deal of information regarding Weinland Park, the MOMS 2B program, statistical data, and current healthcare trends.

I was responsible for documenting the process of our entire studio and in doing so created a book that encompassed the entire quarter’s work. This book was a detailed overview of all the processes and accomplishments achieved by the collaboration between interior design, architecture, and city regional planning students. The book begins with an introduction to Weinland Park and the MOMS 2B Program, highlighting issues found within the area. From there, the design process was strategically documented as we searched for a solution for a possible MOMS 2B health home. The end result is an influential and motivating piece that keeps viewers excited about the health program and it can be used as an effective promotional tool as the project branches out towards the future.
Poster
Web Interface
After the documentation book was completed, I moved on to designing posters that could be placed all around the Weinland Park area.

The underlying theme for these posters was Growth. I wanted to showcase the idea of using a growing plant to reflect the growing MOMS 2B program. Growth also signifies: how the moms are growing as people and how the Weinland Park community as a whole can benefit from the ideas we have to offer.

As an additional means of spreading the news, I created mock ups for possible web interface designs that could be used as a resource tool.

After the documentation book was completed, I moved on to designing posters that could be placed all around the Weinland Park area.
The underlying theme for these posters was Growth. I wanted to showcase the idea of using a growing plant to reflect the growing MOMS 2B program. Growth also signifies: how the moms are growing as people and how the Weinland Park community as a whole can benefit from the ideas we have to offer.After the documentation book was completed, I moved on to designing posters that could be placed all around the Weinland Park area.
The underlying theme for these posters was Growth. I wanted to showcase the idea of using a growing plant to reflect the growing MOMS 2B program. Growth also signifies: how the moms are growing as people and how the Weinland Park community as a whole can benefit from the ideas we have to offer.