MOLESKINERIE - logotype competition
From the beggining the idea was to create a symbol that would give Moleskinerie it’s own identity, we wanted a symbol more than a typeface design. We thought about the amount of time that Moleskine sketchbooks accompany us, in it’s usability and in the thousand different ways each of us uses them. Each one of us who owns one has a different feeling, vision of it. They can be schedules, address books, graphic diaries, tour guides.
The Moleskine Eye – through this thought process we came to the idea of an eye. We draw a lot of them by hand keeping in mind that it would stand for the global vision of all users. It didn’t have to be modern; we wanted it to be timeless, past, present and future. We wanted to embrace in it’s sight all the work that was and will be made by thousands of people (painters, writers, designers...) that proudly use and share ideas within their Moleskines.
Design by Ana Lisboa & Rui Seiça