MODI // Identity & Packaging
Modi is a brand of superior olive oil, produced using the purest extraction means available. As part of our collaboration with the production company, we were asked to create the brand identity.
The base of the concept behind the logo was the brand name itself. “Modi” was an ancient Greek unit to measure volume, and it was equal to 8,8 liters. The combination of number 8 with the infinity symbol ∞ and the shape of the olive tree branch produced this minimal, yet subtle in its meaning, logo, that fully represents the nature of olive oil itself: superior purity, essence, Greece.