MOCHE! Campaign - Oficina de Portfólio®
MOCHE is a cellphone's tariff. Nowadays belongs to a company by the name TMN.
INSIGHT
The campaign is about you and want do you want!
It allows you, to build your own cellphone 's tariff .
So the Concept
"MOCHE-UP (from the word MACH-UP) Build your world"
"MOCHE-UP!Monta o teu mundo"
So the Concept
"MOCHE-UP (from the word MACH-UP) Build your world"
"MOCHE-UP!Monta o teu mundo"
It start's with a teaser fase with moopies and outdoors that shows different worlds by photos.
On the second image it's the final moopies and outdoor to reveal the campaign
It was also developed a platform that moche users or other people can use to upload photos and see the MOCHE's "newsletter" and also tickets to concerts and other things.
The more you use the platform more you win things.
It was made some t-shirts for some academic events/partys
