SUPER DRIVER APP MAKES CITIES SAFER
+ CREATES A LOYALTY PROGRAM - THE SAFER YOU DRIVE THE MORE POINTS YOU EARN
Polish drivers totally neglect speed limits. It's a big concern in terms of safety - for other drivers, pedestrians, and authorities.
The app that calculates average speed from point A to point B, depending on speed limits in the city.
HOW DOES IT WORK:
Just like maps. Driver logs his starting point and his destination. Each kilometer equals one point. Points are collected upon arrival, of course if the participant was driving according to speed limits on his route.
Cheats, like stopping a car, will not be tolerated and will disable the application after a minute and the potential points on his route will be lost forever. (The traffic is not that bad in Poland that the jams will take a minute of NO MOVING!)
Drivers could challenge their friends for a safety trip duels. There is a local and national rankings with all the safest drivers out there. Each driver knows how much points he has and how much more he needs to win a price. Active users could be rewarded once a month followed with an annual Grand Prix.
HOW COULD IT BE USED IN ADVERTISING:
All points are collected on an individual account.
Points could be exchanged for benefits. Name any: from car wash to insurance discounts etc.
App could be free and available only to user/subscriber/client of some service/company.
If the user is active and passes by a Partner Venue, he/she can be (before starting the trip, after typing the destination) noticed that after this particular use, a free coffee awaits at the gas station, or free soda etc.
Or it is enough to use the app, come to gas station pump 20 liters of gas and receive a free bonus.
Each driver participating in the action will receive a free bumper sticker.
At the end we all win. We are safer, both as a drivers and pedestrians.
And a lot of money is saved. And lives.