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  • MOAR
    Identidad visual y comunicación
  • MOAR has been created with the intention of moving away from a limited concept and ideals of a traditional architecture company. Spaces play an important role in representing the force behind the message because they are effective communication tools for brands. MOAR takes particular interest in global perspectives to undertake the projects focusing on an open vision of architecture, the strategy, marketing, design and visual communication.

    Biquini has designed an identity that not only confers seriousness, but also utility and the confidence that an architecture company requires. The image created based on the essence of space, typography and colour transmits a charming atmosphere.

    Music is the silence between the notes, silence creates the rhythm and constitutes the melodies. In that sense, empty between shapes defines the letters in typography. As regards architecture, the empty space between walls defines the spaces. Simply bearing in mind this idea, we have developed a flexible visual identity constructed on the basis of a geometric screen in which shapes of the brand are drawn. Each type is geometrically fragmented, acquires remodeled shapes, and creates spaces simultaneously open and closed. Therefore we open a dialogue between outside an inside, the concepts of full and empty.