For the now defunct Merill Lynch investment Managers.- Fixed Income Division
- Successfully developed and implemented MLIM Corporate Branding tying into sponsorship of the Chelsea Flower Show including fact sheets, brochures and intranet sites in collaboration with Global Marketing, Institutional Sales and eMarketing Teams.
- Responsible for the branding, design and production of MLIM Institutional Business Fact Sheets & FI projects.
Previous to this MLIM had very little in the way of an actually identity beyond the two colours of Dark Blue and Gray and the Merill Lunch Bull Logo (in Blue, Black, White and Gold). MLIM had a major problem with materials being inconsistent in style and quality. There was very little that boudn the company as a whole together.
It was decided that MLIM needed to rebrand once the company was chosen as the sponsor of the Chelsea Flow Show for 2003/04. There was the overall brand - but the opportunity for each Investment Division to have own identity within the brand.
Each dvision was assigned a representative flower and primary colour with secondary tints in addition to the MLIM standards with very specific guidelines for use. There was a Production Matrix representing the 5 levels of publications and each had a specific style to be adhered to. I developed of range of Technical. and Style Guides to complement the MLIM Rebranding Catalogue and DVD under the management of the Global Head of Marketing and Head of Fixed Income, specifically after meeting with representatives of key employee levels around the bank to assess their skill level and needs. This was followed up with group training sessions and one-one-ones..
These documents were produced in Microsoft Word 2000 and Quark for the presentations and art studios and other individuals with DTP responsibilities (including myself - specific responsibilities for Fixed Income as a Senior Specialist). It should be noted that the specs were the same for both production methods.