The MIT asked us to design a poster series for their fall 2013 lecture series of the architecture department. We developed a flexible visual system based on a modular typeface (VLNL TpKurier Sans). The elements of the typeface can be substituted by graphics or pictures.
The idea for the visual system came from a critique we had towards nowadays flexible visual systems (FVS). FVS are often understood as the automization of the application of a visual identity. We think that this is a huge mistake. Intuition, talent and taste can’t be automised and are essential to visual communication. We believe FVS’s need to be understood as tools, rather than machines for the execution. The visual system we developed for this poster series allows the designer to intervene in the application process.
Client: Massachusetts Institute of Technology (MIT Architecture)