The Dentist Cruiser.
"This is another example of Scandinavian design. Usually known as simple and pure, this bike proves the opposite. It’s a vehicle I made for a dentist practice who had problems in reaching out to younger costumers. The solution I gave them was the "Dentistcruiser" that takes the dentist out on the streets of Gothenburg, Sweden to meet the youth. The dentist gets its exercise and is able to give information - stored in the tooth - to the missing youth. The brush sweeps the tooth while turning.
The Dentistcriuser is seen around soccer games, public holidays and lunchtime in the central parts of town. A sustainable solution to a marketing problem. Function and fashion - All in one."