- CROSSTOWN RIVALRY CHALLENGE
- CW: TOM DRENNEN
AD: AJ CROCE + MICHAEL HINDMAN360° PROMOTIONAL CAMPAIGN:Retail POS, Promotional Packaging, Promotional Website, Promotional TVC, Print and Radio, On-premise and Game Day Stadium Activation
California. State legal restrictions prevent most compelling promotional strategies and executions.
Leverage the existing USC/UCLA rivalry to engage passionate fans and help award a $100,000 charitable donation from Miller Lite.
USC & UCLA fans competed in real world and online challenges, and collected in-pack points, to win ultimate bragging rights and up to $100,000 for their school.