MIKRON booklet (concept)
The following concept was developed for the exUSSR company of civil engineering, logistics and warehouse equipment. MIKRON experimental factory is an innovative production center under the strong technologic and administrative influence of TOYOTA MOTOR CORPORATION. A true japanese quality lays upon the russian hard-working.
Concept is based on the classics japanese woodcut and painting stylistics (Ukiyo-e) that is mixed with the factory's trade objects and processes.
The concept is developed by Baobab ADV © 2011
Creative direction: Eugeny Berchy, Vladimir Lisin
Art direction: Eugeny Berchy
Designer: Vladimir Lisin
