MIELE INSPERIENCE CENTER - VIANEN, the Netherlands
M+R interior architects designed the Miele experience by using the unique selling proposition of the Miele brand such as innovation, quality, design and sustainability.
For each product category M+R designed special area where the product features are presented in a special way with audio, video and life size demonstrations. The complete interior design of the furniture with soft curved corners is based upon a flexible system so product changes can easily be integrated. The materials are metal, glass, stone, timber and special pearl shell lacquer finish.
The entrance with an inviting lounge and restaurant is based upon the first Miele wooden butter churns, made of oak wood. The 8 meters long fireplace, the Murano glass chandelier and the design benches and carpets support the high quality of the Miele brand. For the built in cooking product presentation M+R developed a wavy glass table of 17 meters, special furniture as www.washing = wash and internet and a wash and dry bench is also designed by M+R.