MIDTOWN, is a new development concept generated by WATG for the ever growing city of Abu Dhabi. The concept for the brochure was to create a document that mimicked the weekly magazines that are handed out for free in many cities across the world. In London for example, Shortlist or Metro.
The graphic language inside needed to re-enforce this idea and was kept very simple using colour as highlights for key information. All content was created from scratch including adverts and diagram, This made it totally unique and designed directly for the client.