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MFA Superhero Color Explorations

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  • Superhero Color Explorations
    MFA Thesis Exhibition, December 2011
  • A brand's strength, in part, comes from its use of color. This element of design elicits feelings, generates an innate response, and allows us to form and associate our experiences with it. A color's power to identify not only with the brand, but also with the consumer, makes it one of the strongest and most-defining components in a design system.