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MFA Superhero Brand Connections

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  • Superhero Brand Connections
    MFA Thesis Exhibition, December 2011
  • A logo can be one of a hero's most defining assets. While not an all-inclusive representation of the brand, its symbol—an icon of strength, justice and hope—resonates with the audience. A brand, just like a superhero, lives and breathes. Although represented visually by a single mark, a brand's essence is truly defined and comes to life through a brand's actions.