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  • The wish...
    Mevgal's corporate tvc
  • A traditional milk and enduring values in a new package, that’s what kick-started the new MEVGAL campaign.
    In Greece even though there is no tooth fairy, tradition has it that if you throw a tooth on a tiled roof a mouse or a bird takes it and grants you a wish. Today, although it is hard to find a tiled roof in the centre of a big city, some things will never change. A mother will always give the best to her child. That’s why she trusts a milk produced by MEVGAL, a traditional Northern Greek company, a company built on generations of knowledge, experience and care.
    Generation after generation has grown up in the same way with these self-same values and traditions. Today, despite all the changes happening around them, Greek mothers continue to hold on to the true tradition of MEVGAL milk. The authentic flavour of the Greek country side.


    Advertising Agency: Orange
    Client Service Director: Eleni Soultou
    Creative team: Maria Chrysostali, Nikos Perialis

    Production Company: Parasol
    Director: Dimitris Indares
    Photography Director: Simos Saketzis
    Art Director: Giannis Papadopoulos