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Bēhance

  • Merging
  • Today a human is surrounded by huge amount of information, while social networks and blogs bring us an opportunity to create a superficial representation of ourselves in the web. Becoming a part of virtual reality, a computer data, we merge within the boundless informational field that is internet.

    Indeed, I find it very interesting — the situation within the visual stream we deal with every day — from one point it is related to the layering of information within our mind, from the other, it has a certain connection with print. Developing them as the original product, going from the recycling of what already exists to the new, I want to reach a sence of movement and transformation as a result. The principles laid within are over-information, adoptation and merging in the mass of images today.

    I am focused on study of a personality being transformed in the process of developing various social connections and communication. On the other hand, I look on a human element that is certailny a part of a nature. This confrontation between natural and artificial, in my opinion, is an interesting theme to analyse.

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    Big thanks to my super friends, this project was only posible with their help:

    Photo - Synchrodogs
    Style - Julie Pelipas
    Model - Lola Dikova
    Make-up / Hair - Helen Khodos
    Post-production - Igor Primak
    Clothes/Paper objects - Masha Reva
    Assistance - Anna Shapovalova
    Backstage video - Maximus Chatsky

    Published in Contributor Mag #5

    Project`s mood board story www.w-o-s.ru

    www.mashareva.com