MEMORY is a hair care label from Japan. MEMORY label was produced by the same team that has created MAYU and it focuses more on smoothness, elasticity, and styling performance. The treatment oil is crystal clear and unscented, and it gives hair the smooth flow without being greasy when in use. It's effortlessly smooth like water, and it feels as if a collection of water droplets was filtered carefully just for the moment to take care of your hair.
STUDIO NEWWORK has created the brand identity system including logo and packaging. Inspired by the water-like quality of the treatment oil, we designed the logotype and selected the color combination: ultramarine and white. While standing out from its competitor labels in a shop display, the triangular prism box reflects uniqueness of the product in an elegant way.