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MEMOMA Visual Identity

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  • Ø Inspiration.
  • Ø Sketch Process. These are some of the sketches that explain the way we follow to develop the logotype. The diagonals of the -M- letter and the horizontal lines of the -E-, -O- and -A- was our starting point to set the logo. On the way, concepts like noise, interference and some more was added, until the logo was completed.
  • Ø Configuration of the logotype from the diagonals above, attaching concepts like noise, dynamics and TV interference.
  • Ø Logotype settings, guidelines/baselines and space protection.
  • Ø Color system.
  • Ø MEMOMA Logotype.
  • Ø Color variations.
  • Ø Type selection of on-line and print format / Three different uses whithin the Brand system: Sentence, headers/fields, body text.
  • Ø Print process and stationery: business cards, letterhead, envelope, CD/DVD and CD/DVD box.
  • Ø We thank Arturo Negrete of Color 75 ° for the quality, interest and support.